Terms of service

These Terms of Service are an agreement between you (“you”) and Evolving Technologies EOOD (Еволвинг Технолоджис ЕООД), a company registered in Bulgaria under UIC 205701587, with its registered seat at 105 Gotse Delchev Blvd, fl. 7, apt. 21, Triaditsa District, 1404 Sofia, Bulgaria (“Vidima”, “we”, “us”).

They apply when you create an account, use the service, or join the waitlist. If you are agreeing on behalf of a company, you confirm you are authorised to bind it, and “you” means that company.

Our Privacy Policy forms part of this agreement. If you do not accept these terms, please do not use the service.

Vidima measures how businesses appear in AI-generated answers and tells them what to change. In practice, the service:

• asks AI engines — such as ChatGPT, Perplexity, Gemini and Google AI Overviews — the questions your customers ask, in your market and language;
• records which brands those answers mention, which sources they cite, and where you stand against competitors;
• turns that into a visibility score, reports and prioritised recommendations;
• optionally shows traffic that AI assistants send to your website, if you connect Google Analytics.

We collect answers from AI engines as a member of the public would. We are not affiliated with, endorsed by, or acting on behalf of OpenAI, Perplexity, Google, Anthropic, Microsoft or any other engine operator, and their names are used only to describe what we measure.

You need an account to use the service. You must be at least 18 and provide accurate details. You are responsible for what happens under your account and for keeping your credentials safe — tell us at hello@vidima.ai as soon as you suspect unauthorised access.

You may only monitor websites and brands you own or are authorised to act for. Competitor data in Vidima comes from public AI answers; you must not use the service to impersonate someone else's business.

• Current plans, prices and limits are shown on our pricing page and in the application. Prices are in euro (EUR).
• Subscriptions renew automatically for the same period until you cancel. We charge at the start of each period through our payment provider, Stripe.
• Where VAT or another tax applies, it is added at checkout at the applicable rate. Our VAT number is BG205701587.
• If a payment fails, we may retry it and may suspend the service until payment succeeds.
• We may change prices, but never mid-period: we will give you at least 30 days' notice before a change takes effect, and you may cancel before it does.
• Plans include usage limits (such as tracked websites and prompt runs). If you need more, upgrade — we will not silently bill you for overage.

You can cancel at any time from your account settings. Cancellation stops the next renewal; your plan stays active until the end of the period you have already paid for. We do not pro-rate part-used periods unless the law requires it.

If you are a consumer in the EU, you normally have 14 days to withdraw from a distance contract. Because the service starts immediately, by subscribing you ask us to begin at once and acknowledge that you lose the right of withdrawal once the service has been fully performed. Where the right still applies, we refund you within 14 days of being told.

Beyond that, if something goes genuinely wrong on our side, write to hello@vidima.ai. We would rather fix it or refund you than argue.

You agree not to:

• resell, sublicense or white-label the service without our written permission;
• scrape, copy or systematically extract the service's data or interface, or use it to build a competing product;
• circumvent plan limits, rate limits or authentication, or probe the service for vulnerabilities without our written consent;
• upload unlawful content, or use the service to harass, defame or infringe anyone;
• connect a Google Analytics property, or add a website, that you are not authorised to access;
• use the service in a way that breaks the law where you or we operate.

Found a security issue? Report it to hello@vidima.ai. We will not pursue anyone who reports a genuine vulnerability in good faith and gives us reasonable time to fix it.

Your data stays yours. The websites, prompts, competitors and settings you put into Vidima, and the reports we generate for you, belong to you. You grant us only the limited licence needed to host, process and display that data in order to run the service for you — nothing more.

We may use aggregated, de-identified statistics — never identifiable to you or your business — to understand and improve the product, and to publish general research about AI visibility.

You can export your data at any time, and delete your account whenever you like. What happens to your data then is set out in section 08 of the Privacy Policy.

The service can connect to third-party accounts you control, such as Google Analytics. When you connect one:

• you confirm you are authorised to grant that access;
• you can revoke it at any time, inside Vidima or through the provider — see section 04 of the Privacy Policy, which sets out exactly what we access and how it is protected;
• that provider's own terms continue to apply, and we are not responsible for their service, their availability, or changes they make to it.

This section matters more than the rest, so we have written it plainly. We cannot guarantee that you will appear in any AI answer, rank in any position, or reach any particular score. Nobody honestly can, and you should be sceptical of anyone who says otherwise.

Why:

• AI engines are non-deterministic. The same question can produce different answers minutes apart, for reasons no one outside the engine can see.
• Engine operators change their models, ranking and behaviour without notice, and sometimes withdraw features entirely in certain markets or languages.
• Measurements are samples, not a census. A score is our best estimate from the answers we collected, not an official figure from any engine.
• Recommendations are informed suggestions, generated with help from AI. They can be wrong. Use your judgement before acting on them, and get professional advice for anything legal, financial or medical.

What we do promise: to measure honestly, to explain our method when you ask, to show you when data is thin rather than dress it up, and never to accept payment for a better score.

The service — its software, interface, design, scoring methodology, documentation and the Vidima name and logo — belongs to us and our licensors. You get a limited, non-exclusive, non-transferable right to use it while your subscription is active. Nothing here transfers ownership. Feedback you send us we may use freely, without obligation to you.

We improve the product continuously, so features will change. If we remove or materially degrade something you rely on, we will give you reasonable notice, and if a change substantially reduces the value of your paid plan you may cancel and receive a pro-rata refund for the unused part of the period. We do not guarantee uninterrupted availability — maintenance, engine outages and third-party failures happen.

You may stop using the service and delete your account at any time. We may suspend or end your access if you materially breach these terms, if payment fails and stays unpaid, or if we are legally required to. Except in serious cases — unlawful use, security threats, or a legal order — we will warn you first and give you a reasonable chance to put it right.

If we terminate without cause, we refund the unused part of your period. After termination you can request an export of your data for 30 days; after that it is deleted as described in the Privacy Policy.

We provide the service with reasonable care and skill. Beyond that, and to the extent the law allows, the service is provided “as is” without further warranties — in particular we do not warrant that it will be uninterrupted or error-free, that measurements will be complete, or that it will achieve any particular commercial result.

Nothing in this section removes or limits rights you have as a consumer under mandatory law. If you are a consumer, your statutory rights apply in full alongside these terms.

To the extent permitted by law, neither party is liable for indirect or consequential loss, loss of profit, revenue, goodwill, business opportunity or data, however caused.

Our total liability arising out of or in connection with this agreement, in any twelve-month period, is limited to the amount you paid us in that period — or €100 if you have paid us nothing.

These limits do not apply to death or personal injury caused by negligence, to fraud or fraudulent misrepresentation, to liability that cannot be limited under Bulgarian or EU law, or to your obligation to pay amounts properly due.

If you use the service unlawfully, in breach of section 06, or monitor a website or connect an account you were not authorised to, you will cover the reasonable costs and damages we incur from third-party claims arising directly from that. This does not apply to consumers.

These terms are governed by the law of the Republic of Bulgaria, and disputes go to the competent courts of Bulgaria.

If you are a consumer, this does not deprive you of the protection of mandatory law in your country of residence, and you may bring proceedings there. You can also use the European Commission's Online Dispute Resolution platform. We would much rather you emailed us first — most things are a misunderstanding we can fix the same day.

• We may update these terms. For material changes affecting your rights we will give at least 30 days' notice by email or in the application, and you may cancel before they take effect. The date at the top always shows the current version.
• You may not transfer this agreement without our consent. We may transfer it as part of a merger, acquisition or sale of assets, on notice to you.
• If any provision is found unenforceable, the rest stays in force and that provision is narrowed to the minimum extent needed.
• Not enforcing a right immediately does not waive it.
• These terms, plus the Privacy Policy and your plan details, are the entire agreement between us on this subject.

General and billing: hello@vidima.ai
Privacy and data requests: privacy@vidima.ai